Dating ad headline ideas

13 Feb

Leveraging user intent is crucial to increasing conversion rates.One way to do this is by asking the searcher a question with your headline. Not only does it pose a question in the ad headline, it also uses very particular phrasing (“Protecting your family”) that implies solidarity and dependability – qualities that you could very well be looking for in a divorce attorney.Use simple, easily understood language in your headlines.It makes them easier to read, more accessible, and more clickable.Differentiating your ads from your competitors' is vital, and humor can be an excellent way to accomplish this.However, what’s funny to one person might be deeply offensive to another, so if you opt to take this approach, be sure to A/B test your ads to see if your prospects get the joke.Making blatantly false accusations or claims could land you in hot water or lead to sanctions from Google or Bing, even if it’s done in jest. Hard data can be a trust signal, and it can plant the seed of trustworthiness in the mind of your prospect.

As well as wanting to solve their problems, people want to know that somebody else understands what they’re going through.This ad is particularly effective, as the ad headline tells me right upfront how much I can expect to pay (roughly) per page of translated copy.Obviously this could be subject to certain factors, such as the source and desired languages, but this was the only ad I was shown that used hard figures, putting it ahead of the rest by a fair country distance.Great ad headlines are like the flashy displays you see in store windows every day.They’re there to stop you in your tracks, make you picture yourself owning whatever it is they’re selling, and force you to cross the psychological threshold and walk into the store to buy it.